Real Madrid Stadium and Shop

Say hello to Madrid, a city where the football passion knows no bounds! If you’re a football enthusiast or if you appreciate the magic of the sport, a visit to the iconic Real Madrid Stadium and its enchanting shop is an experience that promises delightful surprises and unforgettable memories.

Raúl González Blanco

Photo: Darz Mol. Adapted under license (CC BY-SA 2.5 ES DEED)

Cristiano Ronaldo


With interactive holographic displays, augmented reality tours, and an AI-powered virtual guide, the Santiago Bernabéu Stadium offers an immersive experience that leads you beyond the confines of space and time.

Imagine witnessing legendary matches from the past, rubbing shoulders with your favorite players in a surreal virtual environment, and even having a friendly match with football’s greatest icons through state-of-the-art simulation technology.

You’ll find yourself caught in a time vortex, a thrilling blend of the past, present, and future, all while being surrounded by the cheers and chants of passionate football fans who share your love for the sport.

Real Madrid’s new stadium is not just a place for football matches.

It’s an interactive journey that stimulates your senses

Real Madrid Stadium

As you step foot into Santiago Bernabéu Stadium, you’ll be welcomed by an air of anticipation and excitement that only a football mecca can give. Feel the echoes of historic matches through the stands as you stroll through this hallowed ground where countless legends have graced the field.

Be amazed by the newly Real Madrid Stadium, a place that blends tradition with innovation. The modern facilities and cutting-edge technology create an atmosphere that immerses you in the heart of the action, even during non-match days.

One of the most surprising features is the interactive fan wall, where you can leave your messages and well-wishes for the team. Your words of encouragement may inspire the players as they walk onto the pitch for their next encounter!


Just when you thought the excitement couldn’t get any better, brace for a truly magical shopping experience at the Real Madrid shop. Step into a world where the passion for football meets creativity and fandom.

Step into a world where cutting-edge technology meets football fashion

Real Madrid Stadium and Shop

Photo: Edgardo W. Olivera. Adapted under license (CC BY 2.0 DEED)

In the Real Madrid shop, you’ll find personalized 3D-printed merchandise, allowing you to immortalize your name next to your favorite players on a customized T-shirt. Embrace your inner designer and create unique football-inspired apparel using AI-powered design tools, making sure you stand out as a true fan of the sport.

Engage in live debates with fellow fans, share your football stories, and discuss strategies and tactics over a virtual football pitch. This shop transcends the boundaries of a mere retail outlet and becomes a vibrant community for football fans from around the world.

Hold on tight, as there’s a delightful surprise waiting for you. With every purchase, you’ll receive a golden ticket that grants you access to an exclusive behind-the-scenes tour of the stadium! Your shopping spree comes with a generous sprinkling of football magic!

Discover a range of fun and interactive activities. Test the virtual penalty shootouts or your football knowledge with interactive quizzes. The Real Madrid Shop is more than just a retail outlet. It’s a celebration of the beautiful game and a gathering place for football lovers to connect and share their passion.


While the allure of Real Madrid is undeniable, don’t miss the opportunity to delve into Madrid’s vibrant football culture beyond the Santiago Bernabéu Stadium.

Venture outside the stadium and discover the rich tapestry of Madrid’s football history. Make your way to the iconic Plaza de Cibeles, where Real Madrid fans gather to celebrate their team’s triumphs. Join in the festivities, and witness the passion and unity that football brings to this vibrant city.

A short stroll from Plaza de Cibeles takes you to the breathtaking Fountain of Neptune, another symbol of Madrid’s football culture. Here, fans congregate to commemorate victories and revel in the joy of being part of something larger than themselves.

Embrace the spirit of football culture

Plaza de Cibeles. Madrid


While your heart may belong to Real Madrid, your quest for disruption and innovation should not exclude a visit to the home ground of their city rivals. Wanda Metropolitano, the fortress of Atlético Madrid, stands as a confirmation to the rivalry that fuels the spirit of football in Madrid.

Immerse yourself in the contrasting atmosphere of Wanda Metropolitano, exploring its unique design and experiencing the passion of Atlético Madrid fans firsthand. Revel in the vibrant colors and lively chants as you witness a rivalry that transcends the boundaries of sport, igniting a flame that burns deep in the hearts of Madrid’s football experts.

Estadio Metropolitano. Madrid

Photo: Fernandopascullo. Adapted under license (CC BY-SA 4.0 DEED)


Immerse in the history and innovation of the Santiago Bernabéu Stadium, where legends have left their mark, and surprises await at every corner.

A trip to Madrid offers a remarkable football experience that goes beyond the stadiums and shops. Immerse yourself in the enchanting aura of Santiago Bernabéu Stadium, indulge in the football magic at the Real Madrid Shop, and embrace the camaraderie of football enthusiasts at Plaza de Cibeles and Fountain of Neptune.

Grab your football scarf and get ready for a friendly, surprising and very special adventure!

Real Madrid Stadium

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