Carameltrail origin

Our story

Many travelers ask us what does Carameltrail mean? Where does the name come from? Yes, there is a story behind the name and Samuel, the founder, will tell you what is behind the name:

Carameltrail was founded in 2011 by Samuel Rojo. But this adventure began many years before…

I am a lawyer. I studied Law in Madrid and after university I completed a Master at an International Business School in Madrid.

I started working as a lawyer at a construction company but later on I moved to bank services, where I spent 12 years working for Citibank and Credit Foncier in Madrid.

When I was studying at university, a couple of friends and I started a Mountaineering club, and I ran this club for over 18 years. During this time, I planned and enjoyed trips to dozens of places coming to realize my real passion was travelling.

Little by little I found myself enjoying the planning process as much as the trip itself, and from that moment on, I started dreaming about running my own travel company one day.

I wanted to help other travelers like me to discover the essence of Spain, my country, Portugal and Morocco. I wanted them to enjoy the enriching experiences I went through.

I have lived great adventures thanks to a small bag of sweets, “caramelsas we call them in Spanish, that I carried with me along all of my travels. These sweets or caramels have given the name of my company and they represent Carameltrail’s most important trait, being a unique way to discover the essence of travelling.

These sweets were always the best way to make a first contact with the local people, to get to know them and to learn about their stories and traditions.

My bag of “caramels” gave me the opportunity to live unique experiences, to enjoy wonderful local meals and to discover the essence of people in each country I visited.

As years went by, I kept on travelling and reminiscing about my travels, and I realized the trails I had taken through the years were unique. My bag of caramels and the unique trails I had taken had given me the opportunity to discover the hidden secrets of many cultures and I wanted to share the traditions and hidden secrets of my country with other travelers. That is how, in 2005, the spirit of Carameltrail was born.

Even though it took us 6 years to make this adventure come true, Carameltrail has become the “caramel” on our traveler’s pocket making their experience in Spain, Portugal and Morocco one of a kind.

Samuel Rojo, founder Carameltrail
Samuel Rojo, founder Carameltrail

We are happy and proud to sew up unique trails for our travelers to help them discover the essence of every trip.

Founder Carameltrail

FAQs – Our Agency Questions

Carameltrail was founded in 2011 and it has more than 10 years of experience organizing trips to Spain, Portugal and Morocco. Since the first moment it focused on organizing travel for Americans who wanted to travel to Spain, Portugal, and Morocco.

We have highly satisfied clients who recommend our services, and you can read their positive reviews here: https://carameltrail.com/reviews/

Carameltrail is a Spanish travel agency, title-license granted by the Spanish Government (C.I.C.M.A num. 2642).

The Carameltrail team is made up of Samuel (Founder), Ángela (Travel Specialist & Sales Manager) and Paloma (Operations Manager).

Besides, Carameltrail has a team of local guides, specialists in different fields and drivers in each of the cities of Spain, Portugal and Morocco

We rely on a team of people that have a deep knowledge of each destination and an excellent customer service. We have carefully selected all the services, unique experiences and exclusive activities that will meet your expectations.

Our offices are based in Madrid, but we are constantly travelling around Spain, Portugal and Morocco looking for the best contacts to provide new and exciting experiences to our travelers. Our team has carefully selected all the destinations, experiences and services that we offer. Our selection process guarantees high quality standards in order to not only meet but exceed our customers’ expectations.

You can see more info and profiles in Our Team.

Carameltrail was founded in 2011 and has over 10 years’ experience in planning customized trips to Spain, Morocco and Portugal.

Reviews about Carameltrail Assistance

My wife and I traveled to Spain for 11 days in October 2013.
We don’t always use travel agents for our travels but considered using one to save us some time in researching the best sites and hotels. We sought potential agents through an on site service and because Samuel (CaramelTrail) was very prompt to reply, was a Spanish citizen and provided very detailed information right away we decided to use his services. While his services were not the least expensive as compared to other agencies that responded, what Samuel did provide was an individualized itinerary with the option to make changes while we were traveling, dedicated guides at each city who met us at our hotel, reservations for hotels and train tickets between cities, recommendations for restaurants (with option to make reservations for us), and other information such as detailed directions, instructions for parking and the like. Samuel actually met us twice during our travels as his locations happened to coincide with ours. Overall we’d rate the service very high. This agency benefits people like us who want to travel independently but do not necessarily have a lot of time to devote to the planning. The guides were all exceptionally friendly, knowledgeable and accommodating, often leaving some extra time in case there was something else that we wanted their help with. As promised, Samuel was available by phone and email at all hours and responded promptly to all inquiries. We were very satisfied with this agency and would give it the highest recommendation.
Rick SaulGaithersburg. Maryland. USA


Discover Spain with CaramelTrail. Let us know your interests and we will arrange a unique trip according to your wishes. Spain has much to offer and with CaramelTrail you can be certain to find the essence of its most beautiful and interesting places.


Portugal has become one of the cooler destinations in Europe. In CaramelTrail, we will guide you from the stunning beaches of the Algarve to the small Porto wineries. A journey though a country that will captivate your senses!


Looking for an unforgettable holiday? Travel to Morocco with CaramelTrail. We will show you the stunning beauty of the desert and the wonders cities like Fez and Marrakesh hide. You will live an experience beyond your dreams in Morocco.

Do you want to discover the essence, beauty and culture of Spain, Portugal and Morocco?