Where and when

Carameltrail is born?

Carameltrail origin

Our story

Many travelers ask us what does Carameltrail mean? Where does the name come from? Yes, there is a story behind the name and Samuel, the founder, will tell you what is behind the name:

Carameltrail was founded in 2011 by Samuel Rojo. But this adventure began many years before…

I am a lawyer. I studied Law in Madrid and after university I completed a Master at an International Business School in Madrid.

I started working as a lawyer at a construction company but later on I moved to bank services, where I spent 12 years working for Citibank and Credit Foncier in Madrid.

When I was studying at university, a couple of friends and I started a Mountaineering club, and I ran this club for over 18 years. During this time, I planned and enjoyed trips to dozens of places coming to realize my real passion was travelling.

Little by little I found myself enjoying the planning process as much as the trip itself, and from that moment on, I started dreaming about running my own travel company one day.

I wanted to help other travelers like me to discover the essence of Spain, my country, Portugal and Morocco. I wanted them to enjoy the enriching experiences I went through.

I have lived great adventures thanks to a small bag of sweets, “caramelsas we call them in Spanish, that I carried with me along all of my travels. These sweets or caramels have given the name of my company and they represent Carameltrail’s most important trait, being a unique way to discover the essence of travelling.

These sweets were always the best way to make a first contact with the local people, to get to know them and to learn about their stories and traditions.

My bag of “caramels” gave me the opportunity to live unique experiences, to enjoy wonderful local meals and to discover the essence of people in each country I visited.

As years went by, I kept on travelling and reminiscing about my travels, and I realized the trails I had taken through the years were unique. My bag of caramels and the unique trails I had taken had given me the opportunity to discover the hidden secrets of many cultures and I wanted to share the traditions and hidden secrets of my country with other travelers. That is how, in 2005, the spirit of Carameltrail was born.

Even though it took us 6 years to make this adventure come true, Carameltrail has become the “caramel” on our traveler’s pocket making their experience in Spain, Portugal and Morocco one of a kind.

Samuel Rojo, founder Carameltrail
Samuel Rojo, founder Carameltrail

We are happy and proud to sew up unique trails for our travelers to help them discover the essence of every trip.

Founder Carameltrail

FAQs – Our Agency Questions

Carameltrail was founded in 2011 and it has more than 10 years of experience organizing trips to Spain, Portugal and Morocco. Since the first moment it focused on organizing travel for Americans who wanted to travel to Spain, Portugal, and Morocco.

We have highly satisfied clients who recommend our services, and you can read their positive reviews here: https://carameltrail.com/reviews/

Carameltrail is a Spanish travel agency, title-license granted by the Spanish Government (C.I.C.M.A num. 2642).

The Carameltrail team is made up of Samuel (Founder), Ángela (Travel Specialist & Sales Manager) and Paloma (Operations Manager).

Besides, Carameltrail has a team of local guides, specialists in different fields and drivers in each of the cities of Spain, Portugal and Morocco

We rely on a team of people that have a deep knowledge of each destination and an excellent customer service. We have carefully selected all the services, unique experiences and exclusive activities that will meet your expectations.

Our offices are based in Madrid, but we are constantly travelling around Spain, Portugal and Morocco looking for the best contacts to provide new and exciting experiences to our travelers. Our team has carefully selected all the destinations, experiences and services that we offer. Our selection process guarantees high quality standards in order to not only meet but exceed our customers’ expectations.

You can see more info and profiles in Our Team.

Carameltrail was founded in 2011 and has over 10 years’ experience in planning customized trips to Spain, Morocco and Portugal.

Reviews about Carameltrail Assistance

When our son traveled to Bilbao, Spain to study abroad for a semester (Jan. 2013 ), my husband and I decided we would plan a trip to Spain to visit him.
We knew we wanted to see Bilbao, but we also wanted to see some of the other highlights of Spain. Samuel, the owner of this Spain travel company was our point of contact throughout the process. Samuel was professional, trustworthy and extremely thorough with every detail of our trip. We emailed constantly before, during and after our trip which we completed in May. We had a “wish list” of things to do and he met and surpassed all of our expectations. We spent 12 days in Spain, four days each in various places. The first four days were spent in the beautiful city of Bilbao visiting our son and his host family. We explored the northern countryside of Spain; the Rioja wine region as well as a day in southern France. We then took a train to the exciting city of Madrid, taking in the history and culture of that area. Finally, after a second train ride, we arrived on the southern coast and the Mediterranean in Andalusia. All three regions were very different and gave us a wonderful sampling of the country of Spain. Our trip was a huge success. These Spain travel specialists took all of the guess work out of planning. They made all of the arrangements, made wonderful suggestions, made sure we were always taken care of and made it to all or our destinations. We had some guided tours and then there were days when we were on our own. The guides were all professional, fun and full of information about their country. We loved our trip and will be talking about it for years to come. Aside from seeing our son who we hadn’t seen in four months, we both agree the most memorable part of the trip was not any one place, but rather the country itself and the people we met along the way. Along with meeting Samuel in Madrid, there were three guides who were part of our trip at various times, Pancho, Rosana, and Nacho . . . they were all warm, engaging and friendly. They speak English, but our son speaks Spanish, so the conversations were lively in both languages. Also, our son’s host family was very inviting. We spent a lot of time getting to know them and their family, and learning about Bilbao and the Basque people. One truly spectacular day was hiking El Cielo in Nerja. Nacho was our guide and we hiked to the top. All along the way, we talked of family, our different cultures, the plant life along the hike, etc . . . we hiked to a 5000 ft. summit above the clouds. It was fabulous. The next day, we were with Nacho again exploring another area, but the best part of that day was when he brought us home to meet his wife and daughter, who was just seven months old. He shared his bonsai expertise ( he has many bonsai trees) as well as a Spanish Omelet his wife had made for us. Those were the moments we’ll cherish:) Oh, and the wine is pretty great! The only thing we would have changed is that we would have liked to know that one of the days we were in Madrid was a holiday. Unfortunately, everything is closed during these holidays, so we were unable to take in some of the sights we had planned to do, like the museums. The other days we were in that area, we had scheduled activities so that one day (the holiday) was our only free day, and we couldn’t get in to see anything. Still, the trip as a whole was worth every moment and with the holiday being the only bump in the road, it was a great success thanks to Samuel and this Spain travel company.
Cindy & Mike MathisAlexandria, Virginia. USA


Discover Spain with CaramelTrail. Let us know your interests and we will arrange a unique trip according to your wishes. Spain has much to offer and with CaramelTrail you can be certain to find the essence of its most beautiful and interesting places.


Portugal has become one of the cooler destinations in Europe. In CaramelTrail, we will guide you from the stunning beaches of the Algarve to the small Porto wineries. A journey though a country that will captivate your senses!


Looking for an unforgettable holiday? Travel to Morocco with CaramelTrail. We will show you the stunning beauty of the desert and the wonders cities like Fez and Marrakesh hide. You will live an experience beyond your dreams in Morocco.

Do you want to discover the essence, beauty and culture of Spain, Portugal and Morocco?

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