Where and when

Carameltrail is born?

Carameltrail origin

Our story

Many travelers ask us what does Carameltrail mean? Where does the name come from? Yes, there is a story behind the name and Samuel, the founder, will tell you what is behind the name:

Carameltrail was founded in 2011 by Samuel Rojo. But this adventure began many years before…

I am a lawyer. I studied Law in Madrid and after university I completed a Master at an International Business School in Madrid.

I started working as a lawyer at a construction company but later on I moved to bank services, where I spent 12 years working for Citibank and Credit Foncier in Madrid.

When I was studying at university, a couple of friends and I started a Mountaineering club, and I ran this club for over 18 years. During this time, I planned and enjoyed trips to dozens of places coming to realize my real passion was travelling.

Little by little I found myself enjoying the planning process as much as the trip itself, and from that moment on, I started dreaming about running my own travel company one day.

I wanted to help other travelers like me to discover the essence of Spain, my country, Portugal and Morocco. I wanted them to enjoy the enriching experiences I went through.

I have lived great adventures thanks to a small bag of sweets, “caramelsas we call them in Spanish, that I carried with me along all of my travels. These sweets or caramels have given the name of my company and they represent Carameltrail’s most important trait, being a unique way to discover the essence of travelling.

These sweets were always the best way to make a first contact with the local people, to get to know them and to learn about their stories and traditions.

My bag of “caramels” gave me the opportunity to live unique experiences, to enjoy wonderful local meals and to discover the essence of people in each country I visited.

As years went by, I kept on travelling and reminiscing about my travels, and I realized the trails I had taken through the years were unique. My bag of caramels and the unique trails I had taken had given me the opportunity to discover the hidden secrets of many cultures and I wanted to share the traditions and hidden secrets of my country with other travelers. That is how, in 2005, the spirit of Carameltrail was born.

Even though it took us 6 years to make this adventure come true, Carameltrail has become the “caramel” on our traveler’s pocket making their experience in Spain, Portugal and Morocco one of a kind.

Samuel Rojo, founder Carameltrail
Samuel Rojo, founder Carameltrail

We are happy and proud to sew up unique trails for our travelers to help them discover the essence of every trip.

SAMUEL ROJO
Founder Carameltrail

FAQs – Our Agency Questions

Carameltrail was founded in 2011 and it has more than 10 years of experience organizing trips to Spain, Portugal and Morocco. Since the first moment it focused on organizing travel for Americans who wanted to travel to Spain, Portugal, and Morocco.

We have highly satisfied clients who recommend our services, and you can read their positive reviews here: https://carameltrail.com/reviews/

Carameltrail is a Spanish travel agency, title-license granted by the Spanish Government (C.I.C.M.A num. 2642).

Carameltrail was founded in 2011 and has over 10 years’ experience in planning customized trips to Spain, Morocco and Portugal.

Reviews about Carameltrail Assistance

Samuel worked with us on a varied and detailed trip to Spain this summer.
He was open to the changes we made as we went along. His responses to our questions or comments were almost immediate. His guides were personable, professional and knowledgeable. He was available to us during the whole trip. We highly recommend Samuel and are sure he will plan a most rewarding trip to Spain.  
Debbie ZimIsrael